Greg Quinton, D&AD Education Chairman, has this to say, “Student Awards work was judged with the professional Awards this year, and frankly it was difficult to tell the two apart – a testament to the quality of the work submitted. The creative standard is simply brilliant this year. Answering a Student Awards Brief is a big challenge and the judging (like all things D&AD) is of the highest standard possible.”
The following is an interview with Adam Powers, a colleague of mine from BBC Audio & Music, who is judging this year’s Student Awards…
the term ‘oyayubizoku’ literally translated from japanese equates to ‘thumb-gang’ or ‘thumb-tribe’ referring to the masses of young people in japan that use mobile phones for texting, email, and mobile phone conversations.
