I got a PSP today at some bfe nowhere Target store in North Hollywood, made a few calls and tracked a hidden inventory down. Well, as I was chatting with my friend Jayson (a QE at Apple), he mentioned a couple of cool PSP Syncing apps for OSX. They all enable you to Sync your data files and one also adds support for MPEG4 Video files and iTunes integration. Of the three that I looked at, PSPWare is the best…. Check it out!

Sync your music, movies and photos and back up your game saves with ease using PSPWare.

PSPWare integrates with iTunes, simply check the playlists you want on your PSP. When you make changes to your music library, PSPWare will make the same changes on your PSP, as you would expect.

PSPWare supports every common movie format (MOV, MPG, AVI, WMV, VOB) and you can easily prepare your DVD library for watching on your PSP’s gorgeous 16:9 wide aspect ratio screen!

PSPWare also integrates with iPhoto’s albums. Select the photo albums you want synced and presto, you have your photos in your pocket, along with your music and movies.

View: PSPWare via Nullriver
View: PSP Connect PSP Videos