_the work
10/03 | Nissan user experience design
11/03 | Michele Saee website
07/03 | Belief website (v2)
08/02 | XLR8R Diagramming
07/02 | Corey Holms website
03/02 | 2K T-Shirts Editorial Spread
01/02 | newMentor website
06/01 | Belief website
02/01 | SilverTab w/ MIT Media Lab Research
12/00 | dwell Magazine website
09/00 | Basho website
04/00 | Adobe GoLive Usability Research
12/98 | CrankCall Typeface Design


_the person
06/03 | Current Resume | PDF


_the extras
08/03 | Employment Links




_the location
jason fields
343 s. burnside ave.
los angeles, ca. 90036

+1.310.384.9396 tel

fasonista iChatAV/AIM

_title
Boutique website

_client
Basho Consulting

 _stills
click to enlarge

_description
While developing an online editorial and design publication business plan, I met Erik Wingren at Basho Consulting. He had recently landed in San Francisco as an International Business Consultant and had a need for a more large scale presence online. In exchange for some vertical marketplace consulting I worked with Basho to design their visual image. This included a website, corporate logotype and lockup, and letterhead and business cards. It was important that the online site illustrated the locality of San Francisco in the imagery, so we shot some photographs of the surrounding city landmarks to include in the site design.

Basho was also very concerned that the breadth of information about his person and company were easily navigable. We came up with a top level navigation that allowed for any section in the site to be accessed via no more than two mouse clicks. In essence the navigation also served as a site map, but, it was accessible from any page you were on anywhere within the site. These menus could be turned on and off individually so a site viewer could look at the entire sectional reference to the site all at once. We accomplished this using D/HTML and multiple layers of content embedded in each section of the site. The entire site used only three (3) discreet D/HTML pages, each containing the entire sections content and subcontent layers. The site also included a XML newsfeed from moreover.com sourcing technology news headlines.

*This version of the website is no longer live on the Internet.










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